Stories

A silent, yet rebellious character

- 4 min read

The playful exterior may have you fooled, but underneath the surface is an acoustic powerhouse that’s pushing the boundaries for the next generation of acoustic solutions.

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Expect the unexpected. These three words not only define our brand, but they also sum up the story we’re about to tell you now. It’s no surprise that acoustics is part of our legacy. Looking in the rear-view mirror, the road is packed with a variety of acoustic solutions—from ceiling and wall applications to free-standing screens and panels.

But the journey doesn’t stop here. Together with first-time collaborator, Belgian designer Jeffrey Huyghe, we’re pushing the boundaries for the next generation of acoustic solutions, expanding our portfolio beyond two-dimensional wall solutions.

Like any other good story, let’s start at the beginning. With a background in industrial product design, mechanical engineering, and lighting, only few would have predicted Jeffrey to debut BuzziDish, a new series of upholstered 3D acoustic wall and ceiling panels. However, to Jeffrey, this move was bound to happen sooner or later.

I have always been drawn to working with shapes and design, and in particular how different shapes come together to form a whole. It’s a state of mind and a creative process that’s constantly ongoing.

— Jeffrey Huyghe, Designer

He says, “I have always been drawn to working with shapes and design, and in particular how different shapes come together to form a whole. It’s a state of mind and a creative process that’s constantly ongoing—while I’m in the car, in the shower, and in my bed. The same process played out for the development of BuzziDish. Ideas don’t unfold in an instant, they unfold over time and are influenced by impulses from my surroundings.”

As such, this story does have multiple beginnings, just like some of Jeffrey’s previous projects. Yet, there’s something that sets this project apart from the rest. It isn’t lighting. In fact, this is the first non-lighting product that we have seen from the Belgian designer, who’s thrilled to experiment with fabrics and upholstery—materials and techniques far away from what he’s accustomed to working within the lighting industry. “Now I can experiment with everything. It’s a whole new world that opens up to me,” says Jeffrey enthusiastically.

At first glance, it looks like a stationary wall application, but as you get closer, BuzziDish reveals its dynamic nature.

— Jeffrey Huyghe, Designer

However, putting differences aside, there’s a common theme that unites the designs in Jeffrey’s portfolio. Everything rotates. Everything is built to move, to surprise. And that’s exactly what BuzziDish does, too. Surprise!

“BuzziDish turns the original idea of a dish upside down. Rather than receiving and transmitting signals, it absorbs them. With its fabric-upholstered body, combined with a perforated structure and acoustic foam core, BuzziDish’s parabolic, concave design captures undesired sound waves,” says Jeffrey. “But this isn’t all. It rotates, too. At first glance, it looks like a stationary wall application, but as you get closer, BuzziDish reveals its dynamic nature.”

Imagine BuzziDish as a dynamic sculpture that can transform in seconds—one moment it appears minimalistic, the next it converts into something very expressive. As such, designers and architects can create their own configurations to fit any setting or interior.

All of this is made possible by the rotating connector attached to the back of the outside curvature, which in turn offers additional functionality and flexibility to the user. Important to Jeffrey is that everything he creates has this spark of magic—that moment of surprise while maintaining its original purpose. BuzziDish achieves both.

Discover this new series of upholstered 3D acoustic wall panels along with other, unexpected solutions for tomorrow’s workspaces on the category page, Acoustic Essentials, including the new BuzziTab Soft and BuzziKey Soft.

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